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Article by Liv Senstad

Finding ideas for a new business involves identifying something someone wants, or better still something someone needs. Any salesperson will tell you that needs-based selling is much easier to achieve. The cliché is that the top salespeople can sell ice to Eskimos. That is most assuredly not needs-based selling.

If a business entrepreneur cannot identify a need in their audience, the next best thing is to find an idea that taps into a passion – a want. When people are passionate about a subject, their rational mind is relegated to the back seat and their heart takes over. Often, wanting something defies logic. All luxury goods in the world defy any rational reason for their existence, but companies make millions from selling them.

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Article by Wayne Brown Institute

The entrepreneur who lacks resources often can’t really explain the reasons why he or she is, in fact, resource poor. It’s actually a “blind spot” for them, and they often attribute their lack of resources to unavoidable events. But the scarcity of resources may only be the “tangible evidence” that this particular entrepreneur has a limited ability to execute or perform the requirements of the Entrepreneurial Success Script(the pattern for achieving success in a new business venture).

For example, they may not have properly “harvested” past business ventures (captured profits or turned equity into financial gain) thereby generating sufficient resources to make possible future venturing. The entrepreneurs who lack resources may also be “lone wolves” who have not learned how to mobilize others. Or, they may not have recognized their area of extraordinary expertise (what they do best) and are “barking up the wrong tree”.Many venturing types who are either “Classic Expert Entrepreneurs” or “Institutional Experts”, have “done their time” in the area of lacking resources. Times of scarcity appear to be a natural part of the new venturing experience, and for this reason those who lack resources have a unique situation. Things such as raising venture capital or finding potential investors may appear to be far from their current state.So, within this group are opportunities waiting to be refined. And while their plans should be given serious consideration, they should also be thoroughly scrutinized.What You Should DoYou might currently feel comfortable going it alone with your own limited resources, or lending your venturing expertise to an established business opportunity where resources (such as cash, contacts, infrastructure, technology, etc.) are already in place.But if the entrepreneurs who lack resources intend to engage in or proceed with a new venture, they should seek help from other experts, or from appropriate consultants. You probably need an expert advisory board. Essentially, your needs “appear” to be resources, and in fact they partly are. But they also include the need for close examination by experts other than yourself (venture capitalists, institutional experts within a bank or small business department of a university, or by expert venturers) to identify the more subtle reasons why resources are flowing slowly or not at all.So, if you lack resources and are intent on undertaking a new venture, try to humble yourself, find an extra measure of patience, put yourself into a listening frame of mind, and start seeking detailed, specific input regarding the approach that you are taking to your venture. Most likely you will face the obstacle of being over-optimistic on your own part and will attempt to refute or challenge the advice you get (viewing it as being irrelevant or lacking in optimism). You really are dealing with a potential “blind spot” and are likely to misinterpret the information that you receive. Essentially you will benefit most from triangulation (several sources of input), and from patience, humility, and open-mindedness. What you may discover is worth the wait!

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Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide

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Article by Troy Degarnham

As you consider a certain business opportunity, there are many aspects of it to reflect on before you make your decision.

Despite the hard work of many small business owners, they fail to generate the success they were sure they would have when they started their business a few months or years ago.

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Secrets to Starting a Home Based Internet Business

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Article by Egiz Toeb

Ideas for Entrepreneurs: Realities of Home Based Internet Business Trends

Before your eye gloss with the thought of establishing your own home based business via Internet, let us first have a reality check and check the trends.

Entrepreneurs venturing into the World Wide Web typically have dreams of having time all for themselves, sitting on their couches with laptops on and money pouring continuously with every click. That’s possible, all right but this normally is not a case.

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Small Business Kit For Dummies

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